Ignite Social Media has an interesting post showing some demographic data on Pinterest (which, unsurprisingly, skews heavily towards women aged 25-54). Most telling for me though is their analysis of lifestyle segments.
Who are they?
- This two-group segment includes baby boomer adults and the teenage/young adult children who live in their home
- Both groups are heavy internet users and account for more than 10% of Pinterest.com visitsWhat would they pin?
Online habits include domestic travel planning
They also tend to live in houses ~15 years old which suggests to me they would be interested in discovering and sharing DIY, remodel and home improvement style projects
As you can imaging, those in the travel industry (domestic) or craft and home improvement stores should see this as a potential opportunity should Boomers & Boomerangs fit within their target audience.
Pinwords is a really basic tool, but it’s great if you want to quickly make an image from a quote and add it to your Pinterest account. Pinstamatic actually lets you create a whole bunch of items to add to your Pinterest boards including website snapshots, pins of Twitter profiles and Spotify tracks that you can pin.
ReplyDeletePinwords is a really basic tool, but it’s great if you want to quickly make an image from a quote and add it to your Pinterest account. Pinstamatic actually lets you
ReplyDeletecreate a whole bunch of items to add to your Pinterest boards including website snapshots, pins of Twitter profiles and Spotify tracks that you can pin.
Pinwords is a really basic tool, but it’s great if you want to quickly make an image from a quote and add it to your Pinterest account. Pinstamatic actually lets you
ReplyDeletecreate a whole bunch of items to add to your Pinterest boards including website snapshots, pins of Twitter profiles and Spotify tracks that you can pin.